Marketing Collateral that Speaks For Itself
When TNPL wanted a clutter-breaking marketing collateral, we came up with the idea of using TNPL’s own paper stockin different GSM thickness to showcase the end result.The USP of each paper stock was highlighted in the headline. Relevant graphicsand impressive tables were used to describe the different layers of paper and technical specifications.Specialized printing techniques were used to convey how the paper enhances the reproduction of various printing techniques. To enable readers to conveniently flip through different stocks of paper, the binding was done in the style of a Swatch book.