Peas be with you!

When a real estate developer ventured into a sports centre the challenge was to create a unique identity. This sports facility located in Chennai’s IT Hub (Sholinganallur, OMR) offered 3 sports; we therefore named it as ‘The Pod’ and the logo featured a pea pod consisting of 3 peas.The idea was to be contemporary and connect with the intellectual target audience (youth and IT professionals). This idea was further amplified in other communication like collaterals, digital marketing, e-com website, etc.